Once you know what your decision maker cares about, you can plan tactics to engage your supporters to help you win.
Start with actions and asks for your petition signers that are simple and easy for them to do. As your campaign gains momentum you can ask signers to take actions that are more challenging, and can have more impact. As your signers learn more about your campaign and become more invested, they will be willing to do more to help.
When you make your campaign plan, think about any dates that are relevant to your petition like meetings, hearings or decisions, holidays and cultural events and even the weather. For example, you could:
- Ask supporters to call your decision maker in the week before a meeting
- Plan a Father’s Day action for a petition around funding men’s health services
- Plan an outdoor rally in June rather than January. Brrr!
Don’t be afraid to adjust your plan to take advantage of unexpected opportunities too. For example, a big news story related to your petition or a response by your decision maker are great moments to ask your signers to take action. Be ready to act quickly if an opportunity comes up.
The petition update tool is an important tool that you can use to ask signers to take action on your petition.