Journalist often talk about ‘news hooks’ - that's something to peg a story on. If your issue isn't new, find something that makes it relevant right now.
Timing is everything
You’ll need to show why your petition is important right now. You can link your story to something that is being covered on the news right now or you can mention an upcoming deadline or decision or link your petition to a calendar event like a holiday. You can also demonstrate momentum, for example by saying “This petition is taking off! It has been signed 250 times in the last 24 hours.”
Location matters
Explain how your petition is relevant to the area the reporter covers by finding local angles and targeting reporters near you.
Explain why the story is important
The more people affected by an issue, the more compelling the story. Say how many people are impacted by the problem you’re trying to solve.
Petition starter Erick won his petition after getting headlines all over the world. Check out this video and hear his advice on how you can tell your story for the media, how to approach journalists and making the most of media coverage: